{
  "name": "Video Podcast Statistics 2026: Source-specific snapshot",
  "publisher": "Podcast Growth Studio",
  "url": "https://podcastgrowthstudio.com/posts/video-podcast-statistics-2026",
  "verified_date": "2026-09-06",
  "methodology": "Editorial compilation of named surveys and platform-reported measurements. Measurements are not combined across different audiences, periods, or units.",
  "measurements": [
    {
      "id": "edison-2026-listened-watched",
      "metric": "Both listened to and watched a podcast",
      "value": 57,
      "display_value": "57%",
      "unit": "percent",
      "audience": "Population age 12+",
      "geography": "United States",
      "measurement_period": "January 2026",
      "source": "Edison Research at SSRS",
      "source_url": "https://www.edisonresearch.com/the-infinite-dial-2026/",
      "limitation": "Cumulative overlap measure rather than monthly or weekly video consumption"
    },
    {
      "id": "edison-2025-video-ever",
      "metric": "Ever consumed a video podcast",
      "value": 51,
      "display_value": "51%",
      "unit": "percent",
      "audience": "Population age 12+",
      "geography": "United States",
      "measurement_period": "2025",
      "source": "Edison Research",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/07/The-Podcast-Consumer-2025-revised-FINAL.pdf",
      "limitation": "2025 survey result rather than a 2026 measurement"
    },
    {
      "id": "edison-2025-video-monthly",
      "metric": "Monthly video podcast consumers",
      "value": 37,
      "display_value": "37%",
      "unit": "percent",
      "audience": "Population age 12+",
      "geography": "United States",
      "measurement_period": "2025",
      "source": "Edison Research",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/07/The-Podcast-Consumer-2025-revised-FINAL.pdf",
      "limitation": "2025 survey result rather than a 2026 measurement"
    },
    {
      "id": "edison-2025-video-weekly",
      "metric": "Weekly video podcast consumers",
      "value": 26,
      "display_value": "26%",
      "unit": "percent",
      "audience": "Population age 12+",
      "geography": "United States",
      "measurement_period": "2025",
      "source": "Edison Research",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/07/The-Podcast-Consumer-2025-revised-FINAL.pdf",
      "limitation": "2025 survey result rather than a 2026 measurement"
    },
    {
      "id": "youtube-2026-monthly-viewers",
      "metric": "Monthly active viewers of podcast content",
      "value": 1000000000,
      "display_value": "1B+",
      "unit": "people",
      "audience": "YouTube users",
      "geography": "Worldwide",
      "measurement_period": "Reported May 2026",
      "source": "YouTube",
      "source_url": "https://blog.youtube/news-and-events/new-youtube-premium-features-podcast-fans/",
      "limitation": "Company-reported lower bound using YouTube internal definitions"
    },
    {
      "id": "youtube-2026-premium-hours",
      "metric": "Podcast hours watched by Premium users",
      "value": 800000000,
      "display_value": "800M+",
      "unit": "hours",
      "audience": "YouTube Premium users including trials",
      "geography": "Worldwide",
      "measurement_period": "April 2026",
      "source": "YouTube",
      "source_url": "https://blog.youtube/news-and-events/new-youtube-premium-features-podcast-fans/",
      "limitation": "Premium users only and not all YouTube podcast viewing"
    },
    {
      "id": "youtube-2025-tv-hours",
      "metric": "Podcast hours watched on living-room devices",
      "value": 700000000,
      "display_value": "700M+",
      "unit": "hours",
      "audience": "YouTube viewers",
      "geography": "Worldwide",
      "measurement_period": "October 2025",
      "source": "YouTube",
      "source_url": "https://blog.youtube/news-and-events/podcasts-living-room-in-2025/",
      "limitation": "Company-reported single-month total"
    },
    {
      "id": "youtube-2024-tv-hours",
      "metric": "Podcast hours watched on living-room devices",
      "value": 400000000,
      "display_value": "400M",
      "unit": "hours",
      "audience": "YouTube viewers",
      "geography": "Worldwide",
      "measurement_period": "October 2024",
      "source": "YouTube",
      "source_url": "https://blog.youtube/news-and-events/podcasts-living-room-in-2025/",
      "limitation": "Company-reported comparison month"
    },
    {
      "id": "spotify-2024-video-users",
      "metric": "Users who had watched a video podcast",
      "value": 250000000,
      "display_value": "250M+",
      "unit": "people",
      "audience": "Spotify users",
      "geography": "Worldwide",
      "measurement_period": "Reported November 2024",
      "source": "Spotify",
      "source_url": "https://newsroom.spotify.com/2024-11-13/spotify-unveils-uninterrupted-video-podcasts-audience-driven-payments-and-the-new-spotify-for-creators-platform/",
      "limitation": "Cumulative company-reported count and not monthly active users"
    },
    {
      "id": "spotify-2024-video-shows",
      "metric": "Video podcast shows available on Spotify",
      "value": 300000,
      "display_value": "300,000+",
      "unit": "shows",
      "audience": "Spotify catalogue",
      "geography": "Worldwide",
      "measurement_period": "Reported November 2024",
      "source": "Spotify",
      "source_url": "https://newsroom.spotify.com/2024-11-13/spotify-unveils-uninterrupted-video-podcasts-audience-driven-payments-and-the-new-spotify-for-creators-platform/",
      "limitation": "Platform show count and not a count of active shows"
    }
  ]
}